Role Guide¶
Stage: Package → Titles
Score: 4
Evidence: practitioner observation
Pattern¶
The [Role] Guide to [Specific Outcome]
What It Is¶
A title that targets a specific role and promises a guide tailored to their needs.
Why It Works¶
Role-based targeting is powerful because it immediately qualifies the audience. A VP of Marketing knows this episode is for them — not for developers, not for interns.
Examples¶
- The CMO Guide to Launching an Executive Podcast
- The Content Manager's Guide to Repurposing Webinars
- The Founder's Guide to Thought Leadership Through Media
- The Producer's Guide to Real-Time Show Production
Quality Bar¶
- Role must be specific and recognizable
- Outcome must be relevant to that role's priorities
- Content must actually be calibrated to that role's level of expertise
- Avoid overly narrow roles with tiny audiences
When Not To Use¶
Avoid when the episode content applies equally to many roles. Forcing a role-specific frame on general content feels artificial.
Related Patterns¶
- How-To Outcome — when the audience is broader than one role
Shows That Use This Pattern¶
| Show | Example Title | Link |
|---|---|---|
| Exit Five | B2B marketing role-specific guidance for CMOs and demand gen leaders | Apple Podcasts |
| HBR IdeaCast | Role-specific leadership and management episodes | Apple Podcasts |
| The SaaS Marketing Show | Demand gen and content marketing role-specific playbooks | Spotify |
Prompt Template¶
Copy and customize this prompt to generate this pattern:
Write an episode title using the Role Guide pattern.
Format: The [Role] Guide to [Specific Outcome]
Context:
- Target role: [specific job title or function]
- Desired outcome: [what will they achieve]
- Why this role specifically: [what is unique about their perspective]
- Episode summary: [1-2 sentences]
Requirements:
- Under 70 characters
- Role must be specific and recognizable
- Outcome must be relevant to that role's priorities
- Content must be calibrated to that role's expertise level
Replace the bracketed placeholders with your specific details. The more context you provide about your audience, guest, and episode content, the better the output.