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Scoring

The Owned Media Index scores patterns, tools, benchmarks, and standards from 1 to 5.

Scores are not popularity votes. They are editorial judgments based on usefulness, evidence, repeatability, and fit for real production.

Score Definitions

Score Meaning Use
5 Recommended default Strong evidence and broad usefulness
4 Strong fit Works well in common scenarios
3 Viable Useful with tradeoffs
2 Niche Good for a narrow case
1 Not recommended Included for context or warning

Evidence Levels

  • Hypothesis: plausible but not yet tested.
  • Practitioner observation: based on production experience or expert judgment.
  • Internal data: supported by Riggg or customer production data.
  • External research: supported by credible public research or platform documentation.
  • Benchmark-backed: supported by repeatable performance benchmarks.