Publish¶
Framework stage: Publish — getting finished assets into the right places.
Publishing splits into two tracks: owned channels (your website, RSS, email — you hold the relationship) and shared distribution (YouTube, Spotify, LinkedIn — you own the content, not the pipe). Both matter. Neither replaces the other.
Owned Channels¶
| Pattern | What It Covers |
|---|---|
| Canonical Episode Page | The website page that anchors every episode — transcript, embed, show notes, chapters |
| RSS Feed Metadata Standard | What a complete, well-formed RSS feed looks like |
Shared Distribution¶
| Pattern | What It Covers |
|---|---|
| YouTube Title and Description Standard | Packaging episodes for YouTube discovery |
| LinkedIn Release Post Patterns | Post formats for launching an episode on LinkedIn |
| Simulcast Standard | Running a live episode across multiple platforms simultaneously |
AI Search Optimization¶
| Pattern | What It Covers |
|---|---|
| Structured Data | Schema markup that makes episodes readable by search and AI engines |
| Transcript Optimization | How to structure transcripts for LLM extraction |
| Show Notes for LLMs | Writing show notes that AI answer engines can cite |
| Citation Architecture | How to structure owned content so it gets cited, not summarized |
| Platform Visibility | Where owned media needs to appear to be cited by AI search |
| Measurement | How to track AI search visibility and citation over time |