Title Styles Quadrant¶
Riggg Quadrant: Title Styles
Where each title pattern sits on appeal breadth and attention mechanism
Niche Authority
Broad Authority
Niche Curiosity
Broad Curiosity
← Niche
Broad →
Authority ↑
↓ Curiosity
5
Authority Claim
4
Guest Authority
4
Role Guide
4
Inside Look
4
Before-After
3
Big Question
3
Future Of
5
How-To Outcome
4
Numbered Insight
5
Contrarian Hook
4
Hidden Cost
Score 5
Score 4
Score 3
How To Read This¶
Top-right (Broad Authority): Patterns that work for large audiences and lead with credibility. Best for shows with high-profile guests or well-known hosts. Authority Claim lives here.
Top-left (Niche Authority): Patterns that target specific roles or industries with an authority frame. Best for B2B shows with defined audience segments. Role Guide lives here.
Bottom-right (Broad Curiosity): Patterns that earn clicks through tension, challenge, or promise. Highest potential reach. Best for growth-stage shows. Contrarian Hook and How-To Outcome live here.
Bottom-left (Niche Curiosity): Patterns that create intellectual curiosity for a specific audience. Best for thought leadership shows. Big Question lives here.
When To Use Which Quadrant¶
| Your Goal | Pick From |
|---|---|
| Maximize reach / downloads | Bottom-right: Contrarian Hook, How-To Outcome, Numbered Insight |
| Build authority with known guests | Top-right: Authority Claim, Guest Authority |
| Target a specific buyer persona | Top-left: Role Guide |
| Thought leadership positioning | Bottom-left: Big Question, Future Of |
| Versatile / balanced | Center: Inside Look, Before-After, Hidden Cost |