YouTube Title and Description Standard

Stage: Publish
Score: 5
Evidence: practitioner observation

What It Is

A standard for packaging owned media assets for YouTube.

Required Elements

• Clear title.
• Description with episode/session summary.
• Guest names and roles.
• Chapters where possible.
• Links to canonical page and resources.
• CTA.
• Relevant tags where appropriate.
• Thumbnail aligned with title.

Quality Bar

The YouTube package should help a viewer decide what the video is about, navigate to relevant sections, and take the next step.

When Not To Use

Avoid stuffing descriptions with unrelated keywords or treating YouTube as a file dump for unprocessed recordings.