Export Specifications¶

Stage: Produce → Master
Score: 4
Evidence: Platform documentation

What It Is¶

A reference table of export settings for every deliverable format across every major distribution platform. Use this to ensure your mastered files meet platform requirements on the first export.

Video Export Specs¶

Horizontal (16:9)¶

Platform	Resolution	Codec	Bitrate	Frame Rate	Container	Max Size
YouTube	1920×1080	H.264	12-15 Mbps	30fps	MP4	256 GB
LinkedIn	1920×1080	H.264	10-15 Mbps	30fps	MP4	5 GB
Facebook	1920×1080	H.264	10-15 Mbps	30fps	MP4	10 GB
Twitter/X	1920×1080	H.264	6-10 Mbps	30fps	MP4	512 MB
Website	1920×1080	H.264/H.265	8-12 Mbps	30fps	MP4	Host-dependent
Podcast (video)	1920×1080	H.264	8-12 Mbps	30fps	MP4/MOV	2 GB

Vertical (9:16)¶

Platform	Resolution	Codec	Max Duration	Frame Rate	Max Size
Instagram Reels	1080×1920	H.264	90s	30fps	4 GB
YouTube Shorts	1080×1920	H.264	60s	30fps	N/A
TikTok	1080×1920	H.264	10min	30fps	4 GB
LinkedIn	1080×1920	H.264	10min	30fps	5 GB
Facebook Reels	1080×1920	H.264	90s	30fps	4 GB

Audio Export Specs¶

Deliverable	Format	Bitrate	Sample Rate	Channels	Loudness
Podcast (RSS)	MP3 CBR	192 kbps	48 kHz	Stereo	-16 LUFS
Podcast (archive)	WAV	Lossless	48 kHz	Stereo	-16 LUFS
Video embedded	AAC	256 kbps	48 kHz	Stereo	-16 LUFS
Audiogram	MP3/AAC	192 kbps	48 kHz	Stereo	-16 LUFS

Image Export Specs¶

Deliverable	Size	Format	Color Space
YouTube thumbnail	1280×720	JPEG/PNG	sRGB
Podcast app thumbnail	3000×3000	JPEG/PNG	sRGB
Quote graphic (square)	1080×1080	PNG	sRGB
Quote graphic (landscape)	1920×1080	PNG	sRGB
Quote graphic (story)	1080×1920	PNG	sRGB
OG image	1200×630	JPEG/PNG	sRGB

Recommended Export Presets¶

DaVinci Resolve¶

Horizontal Master:
  Format: MP4
  Codec: H.264
  Resolution: 1920×1080
  Frame Rate: 30fps
  Quality: Restrict to 15,000 kbps
  Audio: AAC 256kbps

Vertical Master:
  Format: MP4
  Codec: H.264
  Resolution: 1080×1920
  Frame Rate: 30fps
  Quality: Restrict to 12,000 kbps
  Audio: AAC 256kbps

Podcast Audio:
  Format: MP3
  Bitrate: 192 kbps CBR
  Sample Rate: 48,000 Hz

Adobe Premiere Pro¶

Horizontal Master:
  Preset: H.264 → YouTube 1080p HD
  Adjust: CBR 15 Mbps, Audio AAC 256kbps

Vertical Master:
  Preset: H.264 → Custom
  Resolution: 1080×1920
  Adjust: CBR 12 Mbps, Audio AAC 256kbps

Last verified: May 2026. Platform specs change — verify before relying on edge cases.