Clip Companion¶
Stage: Package → Social Posts
Score: 4
Evidence: practitioner observation
What It Is¶
The written copy that accompanies a video clip when posted to social. The text and the video work together — neither should be redundant.
Versions¶
| Version | Platform | Description |
|---|---|---|
| LinkedIn Video Post | Context + clip + CTA | |
| Instagram Reel Caption | Short, hashtag-optimized |