Social Posts¶
Stage: Package
Social posts are the written packaging that accompanies owned media assets when distributed across social platforms. Each platform has different norms, character limits, and engagement patterns — the same content should never be posted identically everywhere.
Social posts are organized in two levels:
- Types — the category of social post (e.g., Episode Announcement, Guest Tag, Quote Share)
- Versions — platform-specific and stylistic variations within each type
Post Types¶
| Type | Purpose | Platforms |
|---|---|---|
| Episode Announcement | Promote a new episode release | LinkedIn, Twitter/X, Instagram, Facebook |
| Guest Tag | Tag and cross-promote with the guest | LinkedIn, Twitter/X, Instagram |
| Quote Share | Share a standalone guest quote | LinkedIn, Twitter/X, Instagram |
| Thread Breakdown | Expand episode into a multi-post thread | Twitter/X, LinkedIn |
| Behind the Scenes | Show the production process | Instagram, LinkedIn, TikTok |
| Key Takeaway | Highlight a single actionable lesson | LinkedIn, Twitter/X |
| Clip Companion | Written copy that accompanies a video clip | All platforms |
| Evergreen Reshare | Resurface older content with new framing | LinkedIn, Twitter/X |
Quality Bar¶
- Every post must add value — not just announce
- Tailor language, length, and format to the platform
- Include a clear CTA: watch, listen, comment, share
- Tag guests and collaborators when appropriate
- Never post the same copy to every platform
Platform Constraints¶
Character limits, formatting rules, and engagement mechanics for social post copy.
Character Limits¶
| Platform | Max Length | Visible Before Truncation | Link Behavior |
|---|---|---|---|
| 3,000 chars | ~140 chars before "see more" | Links reduce organic reach; put in comments or at end | |
| Twitter/X | 280 chars (free), 25,000 (Premium) | Full tweet visible | Links count ~23 chars (t.co wrapping) |
| Instagram (caption) | 2,200 chars | ~125 chars before "more" | Links not clickable in captions; use "link in bio" |
| 63,206 chars | ~477 chars before "See more" | Links create preview cards | |
| TikTok (caption) | 4,000 chars | ~150 chars before "more" | Links not clickable for most accounts |
| Threads | 500 chars | Full post visible | Links supported |
| YouTube (community) | 5,000 chars | ~100 chars before "Read more" | Links supported |
Formatting Support¶
| Platform | Line Breaks | Emoji | Hashtags | Mentions | Bold/Italic |
|---|---|---|---|---|---|
| ✅ | ✅ | ✅ (3-5 recommended) | ✅ (@name) | ✅ (Unicode) | |
| Twitter/X | ✅ | ✅ | ✅ (1-2 recommended) | ✅ (@handle) | ❌ |
| ✅ | ✅ | ✅ (5-10 recommended) | ✅ (@handle) | ❌ | |
| ✅ | ✅ | ✅ (limited impact) | ✅ (@name) | ✅ (limited) | |
| TikTok | ✅ | ✅ | ✅ (3-5 recommended) | ✅ (@handle) | ❌ |
| Threads | ✅ | ✅ | ❌ (no hashtag support yet) | ✅ (@handle) | ❌ |
Media Attachment Limits¶
| Platform | Images per Post | Video per Post | Carousel/Multi | Polls |
|---|---|---|---|---|
| 9 images | 1 video | ✅ (document carousel) | ✅ | |
| Twitter/X | 4 images | 1 video | ❌ (thread instead) | ✅ |
| 10 images (carousel) | 1 video or Reel | ✅ (carousel) | ✅ (stories only) | |
| 10 images | 1 video | ✅ (carousel via ads) | ✅ | |
| TikTok | 10 images (carousel) | 1 video | ✅ (photo mode) | ❌ |
Recommended Defaults¶
- LinkedIn hook: First 140 characters must earn the click on "see more"
- Twitter/X: One idea per tweet; use threads for depth
- Instagram: First 125 characters visible; front-load value
- Hashtags: Platform-specific count (LinkedIn 3-5, Instagram 5-10, Twitter 1-2)
- Links: LinkedIn in comments, Instagram in bio, Twitter inline, Facebook inline
- Never post the same copy to every platform
Last verified: May 2026. Platform limits change frequently — verify before relying on edge cases.