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Hook Insight Cta

Stage: Package → Reels
Score: 5
Evidence: platform observation

What It Is

A reel that opens with a visual or verbal hook, delivers one tactical insight, and closes with a clear CTA. The most reliable reel format for owned media.

Why It Works

The three-part structure mirrors how short-form platforms reward content: stop the scroll (hook), deliver value (insight), and convert attention (CTA). Each section has a job.

Quality Bar

  • Hook must land in the first 2 seconds
  • Captions must be burned in and readable on mobile
  • Vertical native (9:16) — never a cropped horizontal video
  • One clear idea per reel (except rapid-fire)
  • CTA must be specific: follow, subscribe, link in bio, full episode

When Not To Use

Avoid when the insight requires more than 30 seconds of context to understand.

Prompt Template

Copy and customize this prompt to generate this pattern:

Write a reel script using the Hook-Insight-CTA pattern.

Context:
- Episode topic: [what is this episode about]
- Key insight: [the one tactical takeaway]
- Target audience: [who is this for]
- CTA: [follow, subscribe, link in bio, full episode]

Format:
HOOK (0-2s): [visual/verbal hook that stops the scroll]
INSIGHT (2-25s): [deliver the one tactical insight]
CTA (25-30s): [clear call to action]

Requirements:
- Hook must land in first 2 seconds
- One clear idea only
- Include caption text (80%+ watch without sound)
- 15-30 seconds total

Replace the bracketed placeholders with your specific details. The more context you provide about your audience, guest, and episode content, the better the output.