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Before After Reveal

Stage: Package → Reels
Score: 4
Evidence: platform observation

What It Is

A reel that shows a transformation — raw recording vs. produced output, old workflow vs. new workflow, before vs. after a specific change.

Why It Works

Visual contrast is inherently engaging. The audience processes the difference instantly and wants to know how the change happened.

Quality Bar

  • Hook must land in the first 2 seconds
  • Captions must be burned in and readable on mobile
  • Vertical native (9:16) — never a cropped horizontal video
  • One clear idea per reel (except rapid-fire)
  • CTA must be specific: follow, subscribe, link in bio, full episode

When Not To Use

Avoid when the before/after difference is not visually obvious.

Prompt Template

Copy and customize this prompt to generate this pattern:

Write a Before-After Reveal reel script.

Context:
- Before state: [what did it look like before]
- After state: [what does it look like now]
- What changed: [the key action or process]
- Episode reference: [which episode covers this]

Format:
BEFORE (0-5s): [show the before state]
TRANSITION (5-7s): [visual transition — swipe, fade, etc.]
AFTER (7-20s): [reveal the after state]
CTA (20-25s): [call to action]

Requirements:
- Visual contrast must be immediately obvious
- Transformation must be real, not staged
- 15-30 seconds

Replace the bracketed placeholders with your specific details. The more context you provide about your audience, guest, and episode content, the better the output.